When we think of digital transformation within the automotive industry, we tend to consider it in terms of the omni-channel buying experience – making it easier to buy a car online and at the dealership.
But what about cars themselves becoming digital, and crucially, transactional platforms? In recent months, we have started to see vehicle commerce further emerge, with both automotive and finance companies making investments in the space.
In retail, consumers have come to expect a swift and seamless experience online from beginning to end (and beyond the point of purchase). This is what’s known as ‘the Amazon effect’. Car manufacturers (sometimes called original equipment manufacturers or OEMs) and dealerships have struggled to adapt to the complex demands of digitally-savvy consumers. The experience […]
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A best practice guide providing marketers with overview of customer journey mapping and a simple starting point for anyone yet to map out their customer journeys.
We’ve all heard about how the internet is being inundated with more content than ever before.
Talking about cars is not really my thing. Parking, on the other hand, I find strangely fascinating.
In many respects, the automotive industry is quite a traditional one, particularly when it comes to its digital presence and how its products – cars – are presented digitally.
Automotive marketing campaigns have come a long way from winding roads and glamorous locations.
The car manufacturer worked with digital agency Candyspace to transform its online customer experience, leading to higher levels of engagement and lead conversion.
ŠKODA’s Digital Assistant app, developed by Somo, removes friction points in the sales process, achieving customer satisfaction scores of 4.94 out of 5.
Toyota Europe works with The&Partnership to build a platform that can tailor ads in real time based on audience preferences, leading to a 19% YoY increase in consideration for the AYGO car.
Windscreen repair and replacement brand Vetrocar boosted online quotes and increased brand popularity by 10% by transforming its online presence, publishing car-focused content on social and running omnichannel ads.
To reach a new target audience with its premium car rental service, Hertz invites influencers to an exclusive launch event, who created live stories to share on social media.
Working with influencers Mother Pukka and Father of Daughters, Renault receives about 1.9m engagements with #BehindCarDoors campaign, which positions the Scénic as the ultimate family car.
Browse, save and export a range of statistics about the automotive industry via the Internet Statistics Database, updated regularly to reflect the latest findings from the UK and around the world.
