This report looks at all stages of the content marketing process which, when executed effectively, can be a powerful engagement tool and convey brand purpose and brand story in a credible and authentic way. The report offers best practice advice from experts in the field.
B2B Digital Transformation Best Practice Guide
B2B businesses embarking on digital transformation programmes must factor in a growing demand for ecommerce and a shift in approach towards customer-centricity. This report provides best practice on the opportunities and challenges involved.
How digital is shaping customer experiences in B2B
From an increase in self-serve and personalised experiences to the rise of live chat and marketplaces, here’s how digital technologies are transforming the customer experience in B2B.
Spryker’s Alex Graf on successful B2B marketplaces: the common denominator is speed of adaption
How much opportunity is there for marketplaces in B2B, how can the model be successful, and what does the future holds for B2B commerce.
In a recent webinar, Econsultancy editor Ben Davis spoke with Alex Graf, co-founder and co-CEO of Spryker – a digital commerce platform-as-a-service solution.
1. Foreword by AdRoll Account-based marketing is a combination of people, processes and technology that, if deployed intelligently, will complement existing marketing programs to close bigger deals more efficiently. Account-Based Marketing: A Practical Guide is your manual to achieving that alignment and running efficient ABM. This guide will provide practical, actionable advice and tips on […]
Account-based marketing (ABM) is getting a lot of interest from marketers in B2B as a strategy that radically upends and refocuses the way that businesses approach marketing outreach.
Account-based marketing (ABM) is a hot term as of late, with B2B marketers seeing it as somewhat of a panacea given the amount of noise in the market – particularly within the battleground of the inbox.
Chris Barnes, head of experience at Omobono, shares his three steps to success when it comes to creating a better B2B digital experience.
Daniel Owen is CEO of The Armstrong Partnership, an independent B2B marketing agency that works with leading industrial brands. I recently spoke with Daniel about his role, how B2B marketing has evolved since the pandemic, and how brands can best harness new technologies and storytelling trends within the sector. Tell us about your role (and […]
Customer expectations regarding response time, personalisation and purchasing options are rising, as B2C experiences increasingly become the norm in the B2B orbit. Given that bespoke engagement nurtures relationships, boosts loyalty and grows your brand, how do you deliver the digital experiences that your customers really want? To learn more, watch this session from the SAP […]
The increase in complexity of sales channels and the rise of consumer expectations represent a challenge for Consumer Products manufacturers to deliver meaningful consumer experiences that drive brand preference and sales. During this watch-on-demand session from the SAP Together Works Summit at Econsultancy Live, Javier Flores, CX Advisor at SAP, discusses the different B2B & […]
The rapid and wholesale adoption of ecommerce has significantly altered the way that B2B buyers and sellers interact, bringing both challenge and opportunity.
An Econsultancy survey, in partnership with Coveo and Sitecore, examines trends in digital experience transformation within the Manufacturing industry.
Ecommerce is growing rapidly in B2B, but what’s the right model for customers as well as colleagues in sales and across the business?
The rapid digitisation brought on by the Covid-19 pandemic has forced a sea change in how sales, and particularly B2B sales, are conducted. Once a discipline that revolved around face-to-face meetings, trade shows and personal connections, sales teams during Covid-19 have needed to adapt to a new world of online touchpoints and virtual meetings – […]
Marketing operations, or MOPS, is all about planning, process and measurement. It goes beyond project management to encompass the people, processes, technology, and data that powers a business’s overall marketing strategy. Ultimately, MOPS should make businesses more efficient and able to adapt quickly to change. Indeed, Adobe’s 2021 Digital Trends report found that B2B organisations with […]
The software vendor worked with Really B2B to reimagine the brand’s creative in order to stand out in the market, as well as to build a demand generation programme, delivering closed deals of £1.2m LTV in just over 12 months.
The hybrid animal imagery and playful tagline used with the launch of Nuaire’s XBOXER Hybrid ventilation system foregrounds the B2B’s technical and R&D expertise against the competition.
M&S Corporate Gifts partnered with Really B2B to deliver an integrated strategy which achieved an impressive uplift in orders and ROI.
Find B2B marketing trends - explore the ISD
Browse, save and export B2B marketing statistics and charts via the Internet Statistics Database, updated to reflect the latest findings from the UK and around the world.