How banks can make loyalty more beneficial to customers
If the trend towards the unbundling of financial services is to be reversed, then banks need to make it beneficial for consumers to have a relationship with just one institution.
2022 Digital Trends – Financial Services in Focus
This report explores the new reality for financial services (FS) providers and the strategies that executives are adopting to keep pace with rapidly changing customer behaviours and preferences.
Internet Statistics Compendium: Financial Services and Insurance
A collection of the most recent statistics and market data on online marketing, ecommerce, the internet and related digital media, drawn from Econsultancy’s Internet Statistics Database. Aimed at marketers looking for benchmarking stats, evidence for use cases or persuasive figures for procuring investment.
Why 2021 is a make or break year for challenger banks
Challenger banks have disrupted the banking industry, and the number of consumers flocking to digital financial services grew in 2020 in part due to the ongoing pandemic. Now, 2021 looks to be a pivotal year for upstart banking players. This year, Google will launch its much-anticipated bank accounts through an offering dubbed Google Plex. These […]
What companies can learn about disruption from Robinhood’s GameStop blow-up
Upstart brokerage firm Robinhood built a billion-dollar fintech business in the span of a few years by targeting young customers with a slick mobile-based stock trading experience and $0 commissions, but the company is facing the biggest challenge of its short life in the wake of a trading frenzy that was sparked by an unprecedented […]
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What challenges do FSI brands face in creating next-level digital experiences? [survey]
In partnership with Sitecore, Econsultancy has launched a new report – Financial Service Focus: Are brands meeting customers’ next-level digital expectations? – exploring challenges and opportunities faced by brands operating in the sector. Based on a survey of 201 financial services executives and 155 respondents working across all other industries, here are some key highlights. […]
How RappiPay Mexico is using AI to speak to customers ‘in their own language’
You might have heard of Rappi, a rapidly-growing Colombian on-demand delivery startup and last mile ecommerce platform that has been called the “Latin American super app“. Like many super apps, Rappi has a payments arm: RappiPay, originally launched as a peer-to-peer payments platform and electronic wallet service in 2018 (Portuguese-language source). It has since rolled […]
HSBC, Benefit, and Zoopla on restructuring marketing teams to be future-focused
According to Marketing Week’s Career and Salary Survey 2021, 46.3% of marketers have experienced the introduction of a new team structure over the past 12 months, while 22.6% have seen their teams merge with other departments or functions. At the Festival of Marketing, Marketing Week’s Deputy Editor, Lucy Tessaras, chaired a panel featuring Lou Bennett, […]
Direct Line Group’s Mark Evans on the three phases of digital transformation
Speaking at the Festival of Marketing on a panel about digital transformation in finance, Mark Evans, Managing Director of Marketing and Digital at Direct Line Group, told delegates, “The limit is our own beliefs about what customers are prepared to do, so expect ever more complicated journeys… to be done digitally.”
Admiral’s Head of Marketing on humanising first-party data and a return to marketing’s roots
Marketing has always been about building relationships with customers; but how do you do that when the customer is digital-first?
User Experience and Interaction Design for Mobile and Web - Best Practice Guide
This guide to mobile and web user experience (UX) best practice aims to cover all the key aspects of product design for desktop and mobile and equips readers with the tools and techniques to achieve clear, measurable business objectives. It contains some useful reflections on the state of UX as a discipline, including an overview of how organisations that are getting it right are organising their teams to build products that people like to use.
What companies can learn about disruption from Robinhood’s GameStop blow-up
Upstart brokerage firm Robinhood built a billion-dollar fintech business in the span of a few years by targeting young customers with a slick mobile-based stock trading experience and $0 commissions, but the company is facing the biggest challenge of its short life in the wake of a trading frenzy that was sparked by an unprecedented […]
How is coronavirus impacting the financial sector – and how are brands responding?
The effects of the ongoing coronavirus crisis are being felt in almost every sector. From retail and consumer packaged goods to entertainment, sports, and of course travel and leisure, every sector is being impacted in a different way and is facing down its own unique challenges.
Visa makes a huge fintech bet with $5.3bn acquisition of Plaid
Visa is acquiring American fintech firm Plaid in a deal worth $5.3bn in what represents one of the largest acquisitions in the space to date.
Social Media Advertising Best Practice Guide
The purpose of this guide is to provide an overview of the opportunities, risks and the required investment of time, effort and budget to create a successful paid social media strategy. It also covers how to run, manage and evaluate campaigns.
The Fundamentals of Marketing Measurement and Analytics
A guide covering approaches to marketing measurement and analysis, also looking at how businesses can tailor their measurement strategies to their available data maturity and resource, and reviewing some of the common tools used by businesses in data analysis.
Ecommerce Best Practice Guide
This guide is for companies looking to either review their existing ecommerce strategy or create an ecommerce proposition from scratch, including practical tips that can be applied to individual aspects of an ecommerce business to maximise results.
Sainsbury’s Bank’s online Home Renovations Calculator drives 57% uplift in personal loans website traffic
Working with Yard, the bank capitalised on the fact that home improvements drive more personal loans, in a content marketing, SEO and digital PR campaign which increased its keyword rankings, website backlinks and traffic.
Single customer view helps drive a 45% increase in loan sales for NatWest
Summary In partnership with Zenith, NatWest increased sales by 47% year on year by creating a single digital targeting and measurement platform. This gave it the ability to efficiently target existing NatWest customers and measure performance online accurately. Objectives & Aims NatWest wanted to sell loans to its existing customers only. It partnered with Zenith […]
Tempcover transforms SEO strategy to achieve page one on Google and boost policy sales by 18%
The insurance provider built its new approach for the long term, reflecting onsite changes in its offline policies with an agile approach that forecasts further growth to come.
FSI marketing stats – explore the ISD
The Internet Statistics Database contains over 2,000 charts and statistics related to financial services, for you to browse, save and export.
