Travel and Leisure

The latest marketing best practice, trends, case studies and statistics on the travel and leisure sector.

2021 Digital Trends – Travel & Hospitality in Focus

‌This report explores the opportunities and challenges facing travel firms as they prepare for a digital-first, hyper-personalised future. In addition, it outlines top areas of focus for firms as they seek to support and exceed customer’s rising expectations for joined up experiences both on and offline.

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AirAsia is building the airline industry’s first super app. Should other travel businesses follow?

AirAsia CTO Pablo Sanz gave a keynote presentation at the World Aviation Festival Virtual in April on how AirAsia went about expanding beyond travel into complementary areas like healthcare, lifestyle and finance, and how these different ‘pillars’ interact within AirAsia’s super app.



14 stats that show how gaming, in-game ads and OTT entertainment have changed in the wake of Covid-19

Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. In this article, we’ve collected together statistics, reports and figures that illustrate how the ongoing Covid-19 pandemic is affecting everything from gamer demographics to […]

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How travel marketers are engaging consumers as the industry reboots

International travel might be permitted again, but big challenges still remain for the travel and tourism industry. With safety rules (and the ever-changing traffic light system) still in place, levels of consumer doubt and confusion remain high, while staffing issues plague companies. So, how are travel and tourism brands using marketing to get back on […]


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Paid Search Best Practice Guide

Econsultancy’s refreshed and updated series of Paid Search Best Practice guides covers everything marketers need to know about the complex, though potentially very lucrative, area of paid search advertising.

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Ratings and Reviews Best Practice Guide

This best practice guide looks at the feedback economy, why it is important, and the challenges and opportunities it presents brands. It explains how marketers can capitalise on ratings and reviews, including how to unearth insights from customer feedback, diffuse any emerging crises and measure its effectiveness as a channel.

Econsultancy's Internet Statistics Database - Travel and Leisure, holidays, gaming

Find stats on travel and leisure – explore the ISD

You’ll find a wealth of charts and statistics related to AI in the Internet Statistics Database, for you to browse, save and export.