Digital Transformation
96% of marketing leaders say that Covid-19 lockdowns increased the priority of digital transformation at their company.
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Our expert-led analyst sessions bring to life the latest research, trends and best practice in an interactive format, while helping to put your organisation’s challenges into context.
From intimate ‘lunch and learns’ through to global live streams and internal marketing conferences, these engaging presentations are designed to encourage questions and spark discussion.
Included in all Enterprise subscriptions.
The structure of a typical session:
– 45 minutes presentation +15 minutes Q&A
– Delivered via webinar or in-house
We regularly focus on new cope topics, from the latest trends in digital and ecommerce to the skills and behaviours required by markers to excel in the digital age. Benefit from the knowledge and experience of our highly-regards industry experts producing world-class research, taking part in a discussion centred around your organisation’s challenges.
96% of marketing leaders say that Covid-19 lockdowns increased the priority of digital transformation at their company.
We look at the most significant strategic, digital and behavioural forces that will drive marketing strategy in 2021 and beyond.
Helping marketers navigate complexity and to stimulate thinking around agile ways of working and develop frameworks for innovation.
In response to Covid-19, many brands have had to review their approach to ecommerce in terms of strategy, operations and fulfilment.
Outlines what marketers need to understand about CX management for the future and will provide frameworks and examples of good CX practice.
This session is designed to examine the relationship between digital culture and commercial success.
As more people transact online, marketers need to be equipped with knowledge of design principles and accessibility considerations.
Practical advice around ways to better understand customers and turn data and information into actionable insights.
Gives practical advice to marketing practitioners when developing content strategy and tactics and responding to changing times.
Lynette is a Senior Analyst with significant experience leading measurement and customer experience strategy for some of the UK’s most recognised brands, such as Cancer Research UK and the Royal Mail Group.
Rose is a Senior Analyst with many years of media and business strategy experience, working across a wide range of industries from automotive and consumer electronics to food and fashion.
Stefan is SVP Research and Learning Content at Econsultancy. For over 20 years he has helped businesses understand and navigate the digital revolution.
Analyst sessions are exclusively for Enterprise subscribers and must be booked 4+ weeks in advance. If you are interested in booking a session with us or want to know more, please contact analyst.sessions@econsultancy.com