Six lessons from Mars Petcare’s dive into D2C during the pandemic

When you hear the brand name ‘Mars’, what is the first thing that springs to mind? Chances are, it’s probably sweets, since Mars is best known as the company that owns confectionery brands like Galaxy, M&Ms, Snickers, Twix and many more. Far less widely-known is the fact that Mars is one of the world’s largest […]

Direct-to-Consumer (DTC) Best Practice Guide

This report examines the opportunities in DTC for a broad cross-section of businesses, from digital startups to legacy brands. It provides frameworks, models, metrics and case studies that can be used to build an effective DTC strategy.

Quick Guide to Product Strategy and Marketing

This quick guide looks at the increased role of product strategy and marketing caused by growth in direct-to-consumer propositions and products-as-a-service. It provides marketers with a practical guide to the essential principles, processes and practices surrounding these increasingly critical areas.

Direct-to-Consumer (DTC) Best Practice Guide

This report examines the opportunities in DTC for a broad cross-section of businesses, from digital startups to legacy brands. It provides frameworks, models, metrics and case studies that can be used to build an effective DTC strategy.

2022: New normals for digital marketing and ecommerce

Hybrid is here to stay. The war for talent intensifies. Connections become more direct.

Explore the ‘new normals’, that we believe are going to be the big focus for 2022 across digital and marketing at a higher level.

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Advertising - Econsultancy's Internet Statistics Database

Advertising

Get to grips with the crackdown on third-party cookies, learn more about programmatic, and explore reports, articles and case studies.

B2B - Econsultancy's Internet Statistics Database

B2B

All our trends, predictions and best practice in B2B marketing.

Content Marketing - Econsultancy's Internet Statistics Database

Content

The latest on content strategy and management, creative and copywriting. Including Econsultancy’s Best Practice Guides for B2C and B2B.

Customer Experience

Customer journey mapping, omnichannel, user experience, personalisation – find it all here.

Data and Analytics - Econsultancy's Internet Statistics Database

Data and Analytics

Econsultancy’s reports and articles on data and analytics, measurement and optimisation, customer retention, and working with data teams.

Digital Transformation - Econsultancy's Internet Statistics Database

Digital Transformation

Keep up to date with digitisation case studies and the latest in agile thinking.

Ecommerce - Econsultancy's Internet Statistics Database

Ecommerce

From D2C to CRO, Amazon to Click-and-Collect, explore all Econsultancy’s resources, including the Ecommerce Best Practice Guide.

Email and eCRM - Econsultancy's Internet Statistics Database

Email and CRM

Reports, articles, case studies and webinars on email, automation and CRM.

People and Skills - Econsultancy's Internet Statistics Database

People and Skills

Take the Digital Skills Index, or read our reports on leadership, change and how marketers learn.

Search Marketing - Econsultancy's Internet Statistics Database

Search Marketing

Econsultancy’s extensive SEO and PPC Best Practice Guides and articles are a one-stop shop for the search marketer.

Social Media - Econsultancy's Internet Statistics Database

Social

From influencer marketing to social customer service, explore our webinars, reports and insights.

Explore by Sector

B2B - Econsultancy's Internet Statistics Database

B2B

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